Privacy Policy

Last updated October 25, 2026

This policy covers the BandGap website. It is written to be read, not to protect us – if anything here is unclear, ask and we'll explain it plainly.

Who we are

BandGap is operated by Art, Design & Marketing, Inc. For anything relating to this policy or your information, contact adam@thebandgap.com.

What we collect

If you only look around: we use two analytics tools to understand how the site and the simulator are used. Vercel Web Analytics counts page views without cookies or identifiers. Google Analytics 4 is set up with Consent Mode: until you press Accept on the bar at the bottom of the page, it stores nothing on your device and receives only cookieless, anonymized pings; if you accept, it sets its usual analytics cookies so that visits can be counted as returning ones and so that we can measure the effect of any advertising we run. Declining is remembered for a year and nothing further is asked. Neither tool is used to sell or share your information, and we do not run third-party advertising trackers on this site.

If you send an inquiry from one of our "work with us" pages, we receive what you typed:

• Your name and email address
• Your company, if you give one
• Your title, if you give one
• Your answers to that page's questions – for example the type of space, your organization type, or the territory you picked
• Anything you write in the message field

Our servers also record the time of the submission, the IP address it came from, and your browser's user-agent string. We keep those only to investigate spam and abuse. They are never shown to representatives and are not used to build a profile of you.

If you use Code Check (our energy-code pre-check), the answers you enter stay in your browser. Analytics records only anonymous counts, such as that a check was run for a private office in a given state, how many gaps it found, and whether the guided tour was finished; never your email address or the text of a quote you paste. If you ask us to email you the check, we use your address to send it. If you also check "email me if something in this check changes" or "have a local rep follow up", we keep your address with a summary of the check (state, energy code, space type, permit month, how the fixtures are controlled and the systems you compared) so we can do what you asked. You can stop change alerts at any time by replying STOP to any of them.

Why we collect it, and what we do with it

We use it to reply to you and to deal with what you asked about. Inquiries are read by Art, Design & Marketing, Inc., which operates BandGap; they are not sent automatically to anyone else.

Introductions to a representative. Some forms let you check a box allowing us to introduce you to a lighting controls representative who serves your area. Only if you check it, we share your name, email, company, title, the type of space and your message with that one representative, so they can get in touch. They do not see your IP address or browser details. Once your inquiry has been passed on, that representative's own privacy practices govern how they handle it; we are not able to control what they do with information you have chosen to share with them.

Inquiries sent before October 12, 2026 through our earlier "find a rep" form were handled under the policy in place at the time, which described sharing them with the representative for the region selected.

We may also look at inquiries in aggregate – how many came from each region, which space types come up most – to decide what to build next. That analysis doesn't identify anyone.

What we don't do

• We don't sell or rent your information to anyone
• We don't use it for advertising, and we don't run ads on this site
• We don't add you to a marketing list without you asking
• We don't track your activity across other websites

Legal basis

We handle your inquiry because you asked us to – you check a box explicitly agreeing that we may share it with the representative for your region, and we don't submit anything without it. Where UK or EU law applies, that consent is our lawful basis, and you may withdraw it at any time.

Where it's stored, and for how long

Inquiries are stored on servers in the United States, operated by our hosting and database providers under contract to us. Access is restricted to Art, Design & Marketing, Inc. and to the representative for the relevant territory.

We keep inquiries for as long as they're commercially useful – normally no more than 24 months – and delete them after that unless you've asked us to keep in touch.

Your choices

Write to adam@thebandgap.com and we will, without fuss:

• Tell you what we hold about you
• Send you a copy of it
• Correct anything that's wrong
• Delete it
• Stop sharing it with representatives going forward

We aim to respond within a few days, and within 30 days at the outside. If you're in the UK or EU, you also have the right to complain to your data protection authority.

Changing your analytics choice. Click Privacy choices in the footer of any page and the consent bar comes back; whatever you pick replaces your earlier answer, and withdrawing consent is as easy as giving it. If your browser sends the Global Privacy Control signal, we treat that as a decline automatically and never ask. We do not sell personal information, and we do not share it for cross-context behavioral advertising; if that ever changes, this page and the footer will say so.

Cookies and local storage

Google Analytics sets its cookies only after you accept on the consent bar (see What we collect). Your answer to the bar itself is kept in your browser's local storage for a year. Parts of the simulator may also store settings in local storage so that a room you've configured survives a page refresh. That data stays on your device and is never sent to us.

If you open the simulator with an access code, we set a cookie that remembers the code for 30 days so you don't have to enter it again. The name the code was issued under (for example, a person's first name or the event it was shared at) is recorded with your analytics visits, so we can see how each invitation is used.

To protect our work against unauthorized copies, if BandGap's pages or code run on a website other than ours, the address of that website may be reported to us. Nothing about the people viewing it is collected.

Children

This is a professional tool for the lighting industry and isn't directed at children. We don't knowingly collect information from anyone under 16.

Third parties we rely on

We use a small number of service providers to run the site – hosting and page-view counting (Vercel), a database, email delivery, Google Analytics as described above, and HubSpot, where we keep our contact records for people who have asked us to follow up. They process information on our instructions only. We don't share your information with anyone else except a representative you have asked us to introduce you to, as described above.

Changes

If this policy changes materially, we'll update the date at the top. Inquiries already submitted continue to be handled under the terms in place when you sent them.

Trademarks

BandGap™ is a product of Art, Design & Marketing, Inc. Casambi® is a trademark of Casambi Technologies Oy and is used only to identify the exemplary lighting control system whose commissioning workflow is simulated. Art, Design & Marketing, Inc. is not affiliated with, licensed, sponsored, or endorsed by Casambi Technologies Oy. Other product and company names are trademarks of their respective owners.